Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling, Second Edition

Chapter 12. The Book Yourself Solid Referral Strategy

For it is in giving that we receive.

—Saint Francis of Assisi

Imagine enjoying deeper relationships with every client you work with while attracting three or four times as many wonderful new clients as you have right now. It's not only possible but simple and inexpensive. The key lies in generating client referrals. By starting an organized referral program, you can immediately and effortlessly connect with an increasing number of potential new clients.

Because your clients enjoy and respect working with you, they will be eager to recommend your services and products to their friends and family. In fact, the vast majority of your new clients already come to you as a result of word-of-mouth referrals, either directly or indirectly. If I had to, I'd guess that you don't have a program in place to benefit from all the word-of-mouth promotion that you could be receiving.

It is simple to increase your referral quotient exponentially. How many referrals do you get without a referral system right now? Now triple or quadruple that number. That is the potential increase in clients you could be working with as early as next month. Referral-generated clients are often more loyal, consistent, and better suited to you than any other category of potential clients you could find.

Quick Referral Analysis

Let's look at how you've already received referrals. By identifying a situation in the past where a client or colleague, or someone else altogether, ...