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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling, Second Edition by

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Part I. Your Foundation

To be booked solid requires that you have a solid foundation. That foundation begins like this:

  • Choose your ideal clients so you work only with people who inspire and energize you.

  • Understand why people buy what you are selling.

  • Develop a personal brand so you're memorable and unique.

  • Talk about what you do without sounding confusing or bland.

Over the course of Module One, I'll step you through the process of building your foundation so that you have a platform on which to stand, a perfectly engineered structure that will support all of your business development and marketing, and—dare I add—personal growth. That's because being in business for yourself, especially as someone who stands in the service of others, requires constant personal reflection and spiritual growth.

Building your foundation is a bit like putting a puzzle together. We're going to take it one piece at a time, and when we're done you'll have laid the foundation for booking yourself solid.

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