Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling, Second Edition

Chapter 15. The Book Yourself Solid Writing Strategy

Words are the most powerful drug used by mankind.

—Rudyard Kipling

Article writing is such an important way to build your reputation that I've enlisted my good friend and web writing maven, Rozey Gean from Marketing-Seek.com, to collaborate with me in writing this chapter because I have learned some great writing skills and marketing strategies from her. We're eager to share the Five-Part Book Yourself Solid Writing Strategy. You'll learn how to write effective articles and post them online, one of the most effective ways to generate traffic to your web site.

We'll also teach you how to analyze the different offline writing markets and the steps to get editors to publish your articles. Writing articles and publishing them online and offline will help you establish your reputation as an expert while generating interest in your products, programs, and services. By publishing online and offline, you will imprint your position as a category authority as widely as possible.

If you consider yourself a writer, you're going to say, "Yes, this Book Yourself Solid self-promotion strategy is for me and I'm going to jump on this right now!" If you don't picture yourself as a writer, you might be inclined to skip over this chapter, but please don't! Let me tell you a story that demonstrates how even nonwriters can learn to write effective articles:

My fourth-grade teacher said I had the worst spelling she had ever seen in her 25-year career in ...