Brilliant Business Writing, 2nd Edition

Table of contents

1. Cover
2. Business Writing
3. Contents
4. About the author
5. Publisher’s acknowledgements
6. Author’s acknowledgements
7. part 1 The beginning
   1. 1 Introduction
   2. 2 Clunk, click, every trip
8. part 2 Structure
   1. 3 The order of events
   2. 4 I’ve been waiting for a sign
   3. 5 Keeping it together
   4. 6 Death by PowerPoint: an antidote
9. part 3 Style
   1. 7 Doing what comes naturally
   2. 8 Word perfect
   3. 9 One thing leads to another
   4. 10 What not to write
   5. 11 Mythbusting
   6. 12 Sound advice
10. part 4 Magic
    1. 13 A spoonful of sugar
    2. 14 Painting pictures
    3. 15 More sound advice
    4. 16 Screenwriting
    5. 17 And finally …
11. part 5 The end
    1. 18 It ain’t over till it’s over
    2. 19 The end is nigh
12. Marketing Advertisement
13. Imprint