One of the principles of this book is that there’s no need for anything you write to be boring. Ever. After all, boring writing doesn’t get read (or at the very least, is only skim-read). And if no one reads it you might as well not have written it. It’s a waste of your time. So all truly boring writing fails.
Yet too often, we give ourselves that excuse. We say because we’re writing IT policy, or about pensions, or the future of the sewage plant industry, it’s bound to be boring. But that’s not good enough. As the writer, it’s your job to make it interesting. I often think of this in terms of rewarding your reader; after all, they’re rarely ...
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