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Brilliant Business Writing, 2nd Edition by Neil Taylor

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The end is nigh

So, ladies and gentlemen, that really is it. Almost everything I know about writing. Hopefully at least some of what I’ve said has stuck in your head, or hit home, or got you thinking in a different way. On first reading, it’s unlikely that you’ll have taken everything in (after all, it’s been a list of more than three things), but keep this on your desk and on a slow day you’ll be able to dip in for a linguistic top-up.

But because I’m a pessimist about my readers (yes, even you) and because I know just how many people skip to the back of whodunnits to find out, well, whodunnit, before returning to the beginning and congratulating themselves ...

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