August 2021
Beginner to intermediate
388 pages
12h 7m
English
Figure 1.2 The growth share matrix
Figure 1.4 Simplified VMOST diagram
Figure 1.5 The business model canvas
Figure 1.6 Example business model canvas
Figure 1.7 Johnson and Scholes’s cultural web
Figure 1.8 Business capability model showing strata and level 1–3 capabilities
Figure 1.9 Example partial information concepts model
Figure 1.11 Balanced scorecard
Figure 2.4 Background research process
Figure 2.5 The main stages of interviewing
Figure 2.6 Structure of an interview
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