November 2012
Intermediate to advanced
400 pages
11h 32m
English
Content preview from Business Intelligence, 2nd Edition
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Chapter 15
Deriving Insight from Collections of Data
Introduction
An interesting aspect of the business intelligence (BI) process is that although to a large degree it relies on relatively well-defined methods, architectures, and techniques, much of the success of a BI program stems from insight and intuition related to the use of data. Sometimes it is valuable to consider how typical data domains and associated collections (such as customer or product data sets) are used together with other sources of information to lead the analyst in drawing inferences and implications that can lead to profitable action.
For example, by itself geographical data may not be of great interest, but merging customer transactions with rolled-up psychographic profiles ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.