Chapter 4

A Ham Radio Company Builds a Superior Business Model

Martin Jue is a soft-spoken man with large passions. Right now, he is ­passionate about business models. To him, it is obvious what you have to do to make a business work. You have to sell something he says. That’s the main thing.

Martin is the founder of MFJ Enterprises, a leader in the ham radio industry. Today, it is estimated that there are over 600,000 ham radio operators in the United States and over 2 million worldwide. Ham radio operators are a close-knit community, attending hamfests, which are both tradeshows and social gatherings, communicating with each other over the air waves, and listening. Martin’s ham number is K5FLU. In this eccentric industry, this Asian-looking ...

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