Business Model Design and Learning

Summary and Conclusions

In this chapter, I described changes in the business environment that have contributed to the growth in thinking about business models; I introduced seven key components of business models; and I used these components to create three business model lenses. These included the foundation business model lens, the differentiated business model lens, and the adaptive business model lens.

Each of these lenses is based on the premise that, to be effective, a business model must be built in a way to create, deliver, and capture value. Before delving further into the modeling process, we need to take a closer look at what we mean by value. Chapter 3 suggests that value is best understood from the perspective of the customer. ...