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Collaborative Innovation by Tony Morgan

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CHAPTER 5

Innovation by Design

Collaborative Innovation—by Design

So far, we’ve looked at some of the major challenges clients and service providers face when attempting to focus on joint innovation in a service relationship and the specific context and nuances of service relationships. The primary argument of this publication is that when clients and service providers truly collaborate to drive innovation and do this by design rather than by accident, they can and do create higher value outcomes for both parties on a repeatable and ongoing basis, throughout the life cycle of their service agreement and relationship.

This chapter describes in detail what we mean by innovation by design, as a means for both clients and service providers to work ...

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