Chapter 10 Your conscious marketing action plan
I wrote this book to raise awareness about the harmful state of most marketing today. It's an appeal for you to consider how you might reinvent your marketing in a new, conscious way. The Conscious Marketing Cycle and other concepts in this book are supported by stories of companies already applying this thinking (albeit unwittingly).
I'm hoping by now that you've scribbled notes all over the book, earmarked pages, shared ideas with your people, been inspired to learn more and perhaps started to take some action.
Just getting started on putting these ideas into practice can be daunting, so this chapter offers some specific ideas on how you can integrate conscious marketing principles into your ...
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