Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

PREFACE

The beehive and the bees

The bee collects honey from flowers in such a way as to do the least damage or destruction to them, and he leaves them whole, undamaged and fresh, just as he found them

Saint Francis de Sales

Perhaps you're wondering what a beehive and bees have to do with a book on business and marketing?

While many people consider bees a summertime nuisance, without them our world would collapse. Bees make it possible for many of our favourite foods, from apples to almonds to pumpkins, to reach our tables. They transfer pollens from one flower to another, fertilising plants so they grow and produce food. This cross-pollination gives us 71 per cent of the world's crops, and more than 90 per cent of the world's wild plants. ...