November 2011
Intermediate to advanced
256 pages
6h 35m
English
book
Contextual Pricing: The Death of List Price and the New Market Reality
by Robert Docters, Michael Barzelay, John G. Hanson, Cecilia Nguyen
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Acknowledgments
When four authors from very diverse backgrounds join to write a book, they pull from many sources and enjoy the support of many thought leaders.
Rob would like to acknowledge the contributions of his partners at Abbey Road: Dan Aks brought his COO experience as a print and media executive; Bert Schefers brought his CMO experience in consumer products; Christine Durman brought a CEO perspective and insights such as product “depth versus breadth”; Martijn Gieskes brought his skills in meticulous examination of demand curves and market evolution; meta-paleontologist Susan Bednarczyk brought her razor-sharp insights on company agendas, and Tracy Korman brought his CEO strategy skills from leading an online medical services company. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.