November 2011
Intermediate to advanced
256 pages
6h 35m
English
book
Contextual Pricing: The Death of List Price and the New Market Reality
by Robert Docters, Michael Barzelay, John G. Hanson, Cecilia Nguyen
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Index
Aaker, David, 179
Acquisitions, 62–63
Actuarially based pricing, 12
Add-on elements, 88 (See also Bundling)
Advertising, 180 (See also Marketing)
Airbus, 48
Airline industry, 3, 12, 57n.4, 151–152, 248–249
Alchemy, 20n.4
Alice’s Adventures in Wonderland (Carroll), 47
Alliances, 141–143
Amazon, 3, 11–12, 105, 167, 177
America Online (AOL), 100, 161, 204n.6
American Airlines, 151
American Express, 136
American Museum of Natural History, 175
Angie’s List, 55
Angry Birds, 55
Antitrust lawsuits, 67n.3
AOL (see America Online)
Approval process, 244
Arc elasticity, 114n.1
AT&T:
calling pattern information, 129
capping of data usage by, 82n.1
competition with MCI, 100
contextual ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.