November 2011
Intermediate to advanced
256 pages
6h 35m
English
book
Contextual Pricing: The Death of List Price and the New Market Reality
by Robert Docters, Michael Barzelay, John G. Hanson, Cecilia Nguyen
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Contents
Part 1 The Journey from Product to Context
1 Context and the Death of List Price
2 Why Value Matters Less with Competition
3 Which Contexts Matter to You?
Part 2 Pricing for Poets and Profit Maximizers
7 Scientific Bundling and Tiering
8 Dangerous Ways to Reduce or Increase Price
Part 3 Pricing Programs and the Marketing Mix
9 Segmentation, Context, and Time
10 The Hinge of Fate: Pricing Strategy
11 Higher Return: Introductory Pricing Strategies
12 Brand, Messaging, and Competition
14 Cheap and Cheerful Pricing Tools
15 Key Contextual Data Is Not in Your Company’s Database ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.