November 2011
Intermediate to advanced
256 pages
6h 35m
English
book
Contextual Pricing: The Death of List Price and the New Market Reality
by Robert Docters, Michael Barzelay, John G. Hanson, Cecilia Nguyen
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Chapter 15
Key Contextual Data Is Not in Your Company’s Databases
Oil is finite, but information is infinite.
—ERIC SCHMIDT, FORMER CEO OF GOOGLE
Life is infinitely stranger than anything the mind could invent.
—SIR ARTHUR CONAN DOYLE
A typical road to failure comes from a strategy that says, “Let’s build a really big data warehouse, then build our pricing capability and strategy from that base.” This plan simply does not work.
Why? Because no matter how large the database is, it will rarely capture the essential data required for pricing. The reasons for this are twofold:
The data in the data warehouse is captured for other purposes.
The likelihood ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.