November 2011
Intermediate to advanced
256 pages
6h 35m
English
book
Contextual Pricing: The Death of List Price and the New Market Reality
by Robert Docters, Michael Barzelay, John G. Hanson, Cecilia Nguyen
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Introduction to Contextual Pricing
Everything should be made as simple as possible, but not any simpler.
—ALBERT EINSTEIN (C. 1933)
We would all like to cultivate better pricing at our companies: pricing models that fit the market, an optimum price tag, strongly supportive systems, and foundational price strategy. We would like pricing coherent with brand, product, and channel, which inspires confidence—and is as simple as possible.
Many smart people have proposed simplifying principles to help explain pricing results. Value, costs, messaging, and customer frames of reference have all afforded insight. Each construct offers a crisp and simple explanation—but appears to fail in some market situations. Those failures are painful when encountered, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.