CHAPTER 2THE ANTICIPATION EFFECTMANAGING EXPECTATIONS TO SHOW YOUR EXPERTISE
Humans will believe anything you say provided you do not exhibit the smallest shadow of diffidence; like animals, they can detect the smallest crack in your confidence before you express it. . . . If you act like a loser they will treat you as a loser—you set the yardstick yourself. There is no absolute measure of good or bad.
—NASSIM NICHOLAS TALEB
The Richest Man in the World
Albuquerque, New Mexico, 1977. It was Miriam Lubow’s first day at her new job as an administrative assistant. The young, unconventional company had made a rather chaotic impression on her, and Miriam had not yet met her boss, who was surely away on a business trip. As she sat at her desk, a young ...