Published in 2012 by

Laurence King Publishing Ltd

361–373 City Road

London EC1V 1LR

United Kingdom

Tel: +44 20 7841 6900

Fax: +44 20 7841 6910

E-mail: enquiries@laurenceking.com

www.laurenceking.com

Copyright © text 2009, 2012 Mark Shaw

Mark Shaw has asserted his right under the Copyright, Designs and Patent Act of 1988 to be identified as the Author of this Work.

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without prior permission in writing from the publisher.

A catalog record for this book is available from the

British Library.

ISBN: 978-1-78067-000-3

Printed in China ...

Get Copywriting, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.