Copywriting, 2nd Edition

Published in 2012 by

Laurence King Publishing Ltd

361–373 City Road

London EC1V 1LR

United Kingdom

Tel: [phone]

Fax: [phone]

E-mail: [e-mail]

www.laurenceking.com

Copyright © text 2009, 2012 Mark Shaw

Mark Shaw has asserted his right under the Copyright, Designs and Patent Act of 1988 to be identified as the Author of this Work.

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without prior permission in writing from the publisher.

A catalog record for this book is available from the

British Library.

ISBN: 978-1-78067-000-3

Printed in China ...