Further reading

Robert W. Bly

The Copywriter’s Handbook:

A Step-by-Step Guide to Writing Copy that Sells

3rd edition, Holt Paperbacks, New York, 2006

Bill Bryson

The Mother Tongue:

English and How It Got That Way

William Morrow Paperbacks, New York, 1991

Roy Peter Clark

Writing Tools:

50 Essential Strategies for Every Writer

Reprint, Little, Brown & Company, New York, 2008

Dominic Gettins

How To Write Great Copy:

Learn the Unwritten Rules of Copywriting

Kogan Page, London and Philadelphia, 2006

Albert Joseph

Put It In Writing:

Learn How to Write Clearly, Quickly, and Persuasively

McGraw-Hill Professional, New York, 1998

Gavin Lucas and Michael Dorrian

Guerrilla Advertising:

Unconventional Brand Communication

Laurence King Publishing, London, ...

Get Copywriting, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.