Further reading
Robert W. Bly
The Copywriter’s Handbook:
A Step-by-Step Guide to Writing Copy that Sells
3rd edition, Holt Paperbacks, New York, 2006
Bill Bryson
The Mother Tongue:
English and How It Got That Way
William Morrow Paperbacks, New York, 1991
Roy Peter Clark
Writing Tools:
50 Essential Strategies for Every Writer
Reprint, Little, Brown & Company, New York, 2008
Dominic Gettins
How To Write Great Copy:
Learn the Unwritten Rules of Copywriting
Kogan Page, London and Philadelphia, 2006
Albert Joseph
Put It In Writing:
Learn How to Write Clearly, Quickly, and Persuasively
McGraw-Hill Professional, New York, 1998
Gavin Lucas and Michael Dorrian
Guerrilla Advertising:
Unconventional Brand Communication
Laurence King Publishing, London, ...
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