Glossary

banner ad

An Internet advertisement appearing above, below, or beside the content of a website, usually featuring graphics and containing a link to the advertiser’s own site.

benefit

A positive effect corresponding to a given feature of a product.

blog

Short for “weblog.” A personal online journal or commentary that is frequently updated and available for public consumption. A blog consists of text, hypertext, images, and links to other Web pages.

body copy

The text that comes after the headline and tagline, forming the bulk of the textual content.

BOGOF

“Buy one get one free.”

brand

Primarily, the name, term, design, or symbol intended to distinguish one good or service from others. By extension, the psychological associations built ...

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