October 2012
Beginner
240 pages
7h 58m
English
Content preview from Copywriting, 2nd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
1
Getting to grips with copywriting
Fresh and original writing oils the wheels of every aspect of commercial activity, and language is a key element of many forms of modern design. Copywriting is not about copying—it’s about communicating in an original way. You can put a sentence together, and your imagination is alive and well, so you have everything it takes to be a creative writer. All you need are some guidelines to help you figure out when your writing is good, and a little inspiration from some practitioners in the field.
Why do I need to know about copy?
Creative writing for business is challenging and rewarding in equal measure, and when it all comes together with great design to create innovative communications it can feel like ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.