About the Contributors

K. P. Muraleedharan K. P. Muraleedharan was the former Director and Dean of School Business Studies, University of Calicut and also Head of the Department of Commerce and Management Studies. He was born and raised in Feroke, a small town in the district of Calicut, Kerala. Dr K. P. Muraleedharan owns an impeccable academic career by completing his under-graduation and post-graduation in the department of Commerce from Farook College affiliated under the University of Calicut. With a stint of academic excellence, he also pursued his MBA from Bharathiar University and was honoured with Ph.D. in Marketing from the University of Calicut. Dr K. P. Muraleedharan has been teaching Marketing and Finance for the past 36 years. ...

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