APPENDIX
DISRUPTION ASSESSMENT
ANSWERING THE QUESTIONS IN this assessment will help you to evaluate a company’s potential for disruption and the opportunities in its industry, and then to identify how the company could become more customer focused.
The assessment can be used for several different purposes. If you’re a start-up hoping to disrupt a market, it will reveal opportunities. If you’re a leader at an established company, it will help you to identify new, more effective strategies. If you’re looking for a job, it will help you to evaluate employers for their growth potential. Finally, if you’re an investor, it will help you to identify companies that could become market leaders.
Whatever your purpose in taking the assessment, the more ...
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