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Customer-Driven Disruption
book

Customer-Driven Disruption

by Suman Sarkar
September 2019
Beginner
192 pages
4h 52m
English
Berrett-Koehler Publishers
Content preview from Customer-Driven Disruption

5

CUSTOMER-FOCUS STRATEGY 3: CUSTOMERS WON’T WAIT

WE LIVE IN AN era of instant gratification. Whether they’re buying a car or a custom-made suit, customers want it their way, now. And if you can’t deliver it fast enough, they’ll buy it from someone who can. Online, waiting even a few seconds is too much for some customers.1 When sites load too slowly, they abandon their shopping carts and go straight to the competition—and with the range and ready availability of competing products in almost any field, there’s plenty of it. But leaders still believe brand loyalty will somehow make their customers willing to wait while they develop or deliver products. Those days are long gone.

Consider Under Armour. The company created synthetic fibers to keep ...

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Publisher Resources

ISBN: 9781523099771