September 2019
Beginner
192 pages
4h 52m
English
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CONTENTS
Focus on Customer Needs, Not What’s Articulated
Recognize That Customer Needs Vary by Country and Geography
Generational Changes Will Drive Future Disruptions
How Generational Changes Affect Businesses
Realizing That Technology and Innovation Do Not Disrupt Companies
Disconnect between Customer Needs and Technology Development
2 CUSTOMER-FOCUSED STRATEGIES NEEDED TO AVOID DISRUPTION
Why Companies Don’t Focus on Customers
Failure of Current Business Strategies
New Customer-Focused Strategies Are Needed to Avoid Disruption
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