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Customer-Driven Disruption
book

Customer-Driven Disruption

by Suman Sarkar
September 2019
Beginner
192 pages
4h 52m
English
Berrett-Koehler Publishers
Content preview from Customer-Driven Disruption

7

CUSTOMER-FOCUS STRATEGY 5: DISREGARD STRATEGIES 1 THROUGH 4

WHAT MAKES YOU GREAT today won’t necessarily keep you great tomorrow, unless you and your strategies evolve with your customers. That applies even to strategies 1 through 4 in this book. Continuing to follow them even when your customers’ needs change could be your undoing. Everything depends on your customers and how much attention you pay to their needs. As those needs change, your strategies may need to change, too. Some of the companies profiled here, like GE, IBM, or Coca-Cola, or in behemoth business bestsellers like Good to Great or In Search of Excellence are struggling or are on the verge of dying because they took their focus off their customers and stopped reinventing themselves. ...

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Publisher Resources

ISBN: 9781523099771