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CUSTOMER-FOCUS STRATEGY 5: DISREGARD STRATEGIES 1 THROUGH 4
WHAT MAKES YOU GREAT today won’t necessarily keep you great tomorrow, unless you and your strategies evolve with your customers. That applies even to strategies 1 through 4 in this book. Continuing to follow them even when your customers’ needs change could be your undoing. Everything depends on your customers and how much attention you pay to their needs. As those needs change, your strategies may need to change, too. Some of the companies profiled here, like GE, IBM, or Coca-Cola, or in behemoth business bestsellers like Good to Great or In Search of Excellence are struggling or are on the verge of dying because they took their focus off their customers and stopped reinventing themselves. ...
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