Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition, 2nd Edition

Foreword to the First Edition

Artists call it white shock—the paralyzing effect brought on by a blank canvas. Where should the first brush stroke be applied? Every student who has ever taken a class in some technical topic and then gone back to the office to try out the newly learned techniques is familiar with the feeling. You thought you understood everything the teacher was saying, but now you are staring at a blank pad of paper, or the open program editor window on your computer screen, with no idea how to get started.

If the project you are embarking on involves customer segmentation or clustering, then Randy Collica has written the cure for your white shock. This book is not so much a discussion of segmentation and clustering as it is ...