Predicting Attitudinal Segments from Survey Responses |
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14.1 Typical Market Research Surveys.
14.2 Match-back of Survey Responses.
14.3 Analysis of Survey Responses: An Overview.
14.4 Developing a Predictive Segmentation Model from a Survey Analysis.
14.5 Issues with Scoring a Predictive Segmentation on Customer or Prospect Data.
14.6 Assessing the Confidence of Predicted Segments.
14.7 Business Implications for Using Attitudinal Segmentation.
14.1 Typical Market Research Surveys
Some of the main reasons and purpose of market research surveys is to obtain specific information from a population being surveyed and typically, ...
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