Computing Segments Using SOM/Kohonen for Clustering |
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11.1 When Ordinary Clustering Does Not Produce Desired Results
11.2 What Is a Self-Organizing Map?
11.3 Computing and Applying SOM Network Cluster Segments
11.4 Comparing Clustering with SOM Segmentation
11.5 Customer Distinction Analysis Example
11.1 When Ordinary Clustering Does Not Produce Desired Results
In many cases, my experience has found that transforming numeric variables and combining character data typically is sufficient to use the clustering techniques we have reviewed in the last several chapters. At times, however, there are certain ...
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