CHAPTER
1
Your First Steps Can Make a Huge Stride: The Basics
WHATEVER BUSINESS YOU ARE IN,THE CUSTOMER IS THE REASON YOU HAVE A JOB
You may be wondering what has happened to customer service. Think, for a moment, about your own interactions as a customer. In the past few days, how many times were you a customer? Did you go to the grocery store or the mall? Did you visit the post office, doctor’s office, bank, dry cleaners, or your child’s school? Did you eat any meals out? Did you call a company to ask a question or shop online?
You probably were ...
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