Just as death and taxes are the certainties of life, algorithm updates are a certainty for any SEO career. That’s right, Google frequently introduces changes to its ranking algorithm, which means your website (and many others) may experience fluctuations in rankings and, by extension, traffic. These changes may be positive or negative, and in some cases, you’ll discern no impact at all.
To compound matters, Google in particular gives rather vague information as to what the algorithm updates are about and how business and SEO ...
