Data-Driven SEO with Python: Solve SEO Challenges with Data Science Using Python

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

A. VoniatisData-Driven SEO with Pythonhttps://doi.org/10.1007/978-1-4842-9175-7_10

10. Google Updates

Andreas Voniatis¹  

(1)

Surrey, UK

 

Just as death and taxes are the certainties of life, algorithm updates are a certainty for any SEO career. That’s right, Google frequently introduces changes to its ranking algorithm, which means your website (and many others) may experience fluctuations in rankings and, by extension, traffic. These changes may be positive or negative, and in some cases, you’ll discern no impact at all.

To compound matters, Google in particular gives rather vague information as to what the algorithm updates are about and how business and SEO ...