Data-Driven SEO with Python: Solve SEO Challenges with Data Science Using Python

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

A. VoniatisData-Driven SEO with Pythonhttps://doi.org/10.1007/978-1-4842-9175-7_1

1. Introduction

Andreas Voniatis¹  

(1)

Surrey, UK

 

Before the Google Search Essentials (formerly Webmaster Guidelines), there was an unspoken contract between SEOs and search engines which promised traffic in return for helping search engines extract and index website content. This chapter introduces you to the challenges of applying data science to SEO and why you should use data.

The Inexact (Data) Science of SEO

There are many trends that motivate the application of data science to SEO; however, before we get into that, why isn’t there a rush of data scientists to the industry ...