© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
A. VoniatisData-Driven SEO with Pythonhttps://doi.org/10.1007/978-1-4842-9175-7_5

5. Authority

Andreas Voniatis1  
(1)
Surrey, UK
 

Authority is arguably 50% of the Google algorithm. You could optimize your site to your heart’s content by creating the perfect content and deliver it with the perfect UX that’s hosted on a site with the most perfect information architecture, only to find it’s nowhere in Google’s search results when searching by the title of the page – assuming it’s not a unique search phrase, so what gives?

You’ll find out about this and the following in this chapter:

  • What site authority is and how it impacts SEO

  • How brand searches could impact search ...

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