© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
A. VoniatisData-Driven SEO with Pythonhttps://doi.org/10.1007/978-1-4842-9175-7_4

4. Content and UX

Andreas Voniatis1  
(1)
Surrey, UK
 
Content and UX for SEO is about the quality of the experience you’re delivering to your website users, especially when they are referred from search engines. This means a number of things including but not limited to

  • Having the content your target audiences are searching for

  • Content that best satisfies the user query

    • Content creation: Planning landing page content

    • Content consolidation: (I) Splitting content (in instances where “too much” content might be impacting user satisfaction or hindering search engines from understanding ...

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