Although a performance dashboard system in itself doesn’t solve SEO problems directly, having the infrastructure can be a very useful repository for data to support SEO science as well as create visuals that communicate useful trends, changes, threats, and opportunities.
Even more importantly, SEO is data rich, and there are numerous data sources and a good many number of things you can possibly measure in SEO, so the picture can look very noisy and at worst can be useless if you can’t clearly see and get to the signal.
Having a performance ...
