Data-Driven SEO with Python: Solve SEO Challenges with Data Science Using Python

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

A. VoniatisData-Driven SEO with Pythonhttps://doi.org/10.1007/978-1-4842-9175-7_11

11. The Future of SEO

Andreas Voniatis¹  

(1)

Surrey, UK

 

The exploration of applying data science methods to SEO ultimately leads to further questions on the evolution of SEO as an industry and a profession.

As paid search has increasingly become more automated and commoditized, could the same happen to SEO?

To answer that question, let’s reflect on how data science has been applied to SEO in this book, the limitations and opportunities for automation.

Aggregation

Aggregation is a data analysis technique where data is summarized at a group level, for example, the average number of ...