The exploration of applying data science methods to SEO ultimately leads to further questions on the evolution of SEO as an industry and a profession.
As paid search has increasingly become more automated and commoditized, could the same happen to SEO?
To answer that question, let’s reflect on how data science has been applied to SEO in this book, the limitations and opportunities for automation.
Aggregation
Aggregation is a data analysis technique where data is summarized at a group level, for example, the average number of ...
