Data-Driven SEO with Python: Solve SEO Challenges with Data Science Using Python

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

A. VoniatisData-Driven SEO with Pythonhttps://doi.org/10.1007/978-1-4842-9175-7_6

6. Competitors

Andreas Voniatis¹  

(1)

Surrey, UK

 

What self-respecting SEO doesn’t do competitor analysis to find out what they’re missing? Back in 2007, Andreas recalls using spreadsheets collecting data on SERPs with columns representing aspects of the competition, such as the number of links to the home page, number of pages, word counts, etc. In hindsight, the idea was right, but the execution was near hopeless because of the difficulty of Excel to perform a statistically robust analysis in the short time required – something you will now learn shortly using machine learning. ...