Chapter 3
Driving Value through Data
IN THIS CHAPTER
Identifying many roles data plays in organizations
Delivering insight from data
Recognizing that data is an asset
Exploring four approaches to data analytics
This chapter explores many of the ways that data is used in organizations. It’s not a comprehensive survey, but it covers the most important areas. I also share the essential ways that data can be leveraged to bring value and better outcomes.
Identifying the Roles of Data
To fully appreciate the value that data brings to every organization, it’s worth exploring the many ways that data shows up on a day-to-day basis. Recognizing the incredible diversity of data use and the exposure it has across all business functions reinforces its importance. It's critical to ensure that data is high quality, secure, compliant, and accessible to the right people at the right time.
Data isn’t something that just concerns the data analytics team or the information technology department. It’s also not something that is limited to decision-makers and leaders.