March 2014
Beginner
224 pages
5h 9m
English
Content preview from Decoding the New Consumer Mind: How and Why We Shop and BuyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Foreword
Within the first few minutes of meeting Kit, you would never guess who she is and what she does. You would just feel comfortable, and that's part of how she uncovers shocking realities. Whether at a White House dinner or hanging out at her local hair salon, she has a passion for trying to make sense of the world, the people in it, and the mysteries of psychology and buying behavior. Mostly, Kit just knows.
Kit is a psychologist and professor who lectures to students and professional audiences all over the world. Her work combines academic knowledge and practical wisdom, and what makes her a good researcher is her compassion. Social science is based on emotion, and social scientists understand that truth can be transitory, unlike other ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.