March 2014
Beginner
224 pages
5h 9m
English
Content preview from Decoding the New Consumer Mind: How and Why We Shop and BuyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Conclusion
My earliest interest as a research psychologist was to understand how top marketers went about solving business problems. In my research, I found that the process followed a typical path. It started with an intense period of immersion into the facts and objectives of the project. Next, the marketers trusted their unconscious minds to harvest solutions and ideas. I'm not saying there wasn't a bit of angst accompanying that trust, but most seemed to understand that logic and thinking alone weren't going to produce results. The answers had to come from parts of their mind that they could feed with ideas but couldn't necessarily control.
An interesting tidbit surfaced in my research that opened my eyes to the importance of consumer psychology. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.