Chapter 17 Succeed Fast, Succeed Often

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Succeed Fast, Succeed Often

While I still encourage industry-standard build–test–learn cycles, I do believe that the information gleaned from the Six Minds approach can get you to a successful solution faster if you start with this knowledge.

In this chapter we’ll look at the Double Diamond approach to the design process, and I’ll show you how you can use the Six Minds to narrow the range of possible options to explore and help you select the optimal designs. We’ll also look at learning while making, prototyping, and contrasting new services or products with those of your competitors.

Up to now, we’ve focused on empathizing with our audience to understand the challenge from the perspective ...

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