Conflict, Collaboration, and Creativity
The assignment seemed insane: Develop a new design for a Web site for a major consumer brand. By design, I mean an overall direction as embodied in a few key Web pages—the home page and some interior pages. Besides establishing a design direction, the project called for showing how the direction would be responsive—adaptable to a wide array of screen sizes, for Web browsers appearing on smartphones and tablets as well as laptops and big monitors.
The total timeline for the project was about a month, maybe six weeks. In that time, our team was responsible for devising the design direction and preparing a prototype to communicate how it would work in different browser sizes.
The odds were stacked against ...
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