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Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty
book

Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty

by Margaret Brooks, J. Lovett, Sam Creek
September 2013
Intermediate to advanced
204 pages
5h 28m
English
Apress
Content preview from Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty

About the Technical Reviewer

9781430247135_unFM-04.jpg Rachel Happe has spent the last 15 years helping organizations implement emerging technologies to advance their business strategies.

She understands how networked communications environments can transform how people work, their productivity and their personal satisfaction by aligning their passions, skills, and relationships.

Happe co-founded The Community Roundtable to support business leaders developing their community and social business strategies. Clients including SAP, Aetna, BASF, CA, H&R Block, and CSC benefit from her ability to make sense of abstract trends and to see the implications that technical and operational ...

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Publisher Resources

ISBN: 9781430247135Purchase book