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Business Impact through Community

Your online community is more than the sum of its parts. By engaging your customers in an evolving conversation about your products and their uses, you are involving them as a part of the product creation process and effectively making them partners in your business. The dynamic changes from broadcast and transactional to one that is relationship based. By listening and responding to customers, it becomes clear that the customers are your brand.

All of these statements sound great, don’t they? They are all lofty ideas about how communities can help you. But, at the end of the day, what exactly should you be doing ...

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