Skip to Content
Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty
book

Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty

by Margaret Brooks, J. Lovett, Sam Creek
September 2013
Intermediate to advanced
204 pages
5h 28m
English
Apress
Content preview from Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty

images

Life Cycle and Maturity Models for Online Communities

Life cycle. Maturity. Transience is eternal. Cycles of growth and decay are infinitely scalable, and community managers and members see signs of them every day in their online interactions. The concepts are scarcely unique to online communities.

The other day my oldest daughter was asking about the Earth: How old is it? What stage of life is it in? Will it ever end? Pretty deep thoughts for a nine-year-old, but it brought about some interesting conversation around the various cultures and religions in the world. Why do some seem to have stalled at one stage for centuries or even millennia, ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Winning with Customers: A Playbook for B2B

Winning with Customers: A Playbook for B2B

D. Keith Pigues, Jerry Alderman

Publisher Resources

ISBN: 9781430247135Purchase book