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Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty
book

Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty

by Margaret Brooks, J. Lovett, Sam Creek
September 2013
Intermediate to advanced
204 pages
5h 28m
English
Apress
Content preview from Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty

Preface

J. J.’s, Sam’s, and my community journeys began from different perspectives and at different times. The beginnings of many CA Technologies communities preceded all of us. Some of them are independent user associations that have existed over 30 years. Others are local user groups sponsored by CA Technologies. Although these groups were not officially called communities at their inception, they were the vanguard of what today we call our online communities. My personal experience with them began as a customer with my participation in Metadata Repository user groups and in an earlier role at CA Technologies, working to develop a new product community. A few years ago, I moved into a new role and was given the privilege of leading the Community ...

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Publisher Resources

ISBN: 9781430247135Purchase book