Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty
by Margaret Brooks, J. Lovett, Sam Creek
Preface
J. J.’s, Sam’s, and my community journeys began from different perspectives and at different times. The beginnings of many CA Technologies communities preceded all of us. Some of them are independent user associations that have existed over 30 years. Others are local user groups sponsored by CA Technologies. Although these groups were not officially called communities at their inception, they were the vanguard of what today we call our online communities. My personal experience with them began as a customer with my participation in Metadata Repository user groups and in an earlier role at CA Technologies, working to develop a new product community. A few years ago, I moved into a new role and was given the privilege of leading the Community ...
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