AUTHORS
Eileen Brown brings 10 years of experience as a small business proprietor, digital marketing consultant and speaker to companies including Cisco, Dell, HP, IBM and Microsoft. She delivers marketing engagements for large and small public and commercial organisations, and writes about social business, Internet of Things (IoT) and artificial intelligence (AI) for ZDNet.com. She wrote the best-selling book Working the Crowd: Social Media Marketing for Business, published by BCS.
Elizabeth (Betsy) Aoki has worked for more than 20 years in the United States, leading web technology product development. In 2009 Microsoft asked her to switch from engineering to marketing/public relations, and build the just-launching Bing search engine brand ...
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