Digital Marketer

INDEX

360-degree videos 55

A/B testing 150

access settings (social/sharing platforms) 39

accounting 6

acquisition cost 30

Action (marketing funnel) 11

adaptability 24

adaption 28, 29

Adobe 31, 54

advertising platforms 37, 41–5

Advertising Standards Authority 151

Advocacy (marketing funnel) 11

affiliate marketing roles 147, 150, 151

agency communication 74–6

agency directors 145, 155–6

agency managers 155, 156

agency relationship (creative agencies) 117–18

agency roles 144–5

AI (artificial intelligence) 88, 121

algorithms 42, 69, 85

Alltop 65

Alt. tags 70–1, 152

Amazon 66

Amazon Echo 121

American Marketing Association 90–1, 146

analytics 8, 86, 152, 167

digital marketer skills 35, 37, 40

enhanced 4–5

free analytic tools 92–3

marketing analysts ...